Sweta Portfolio

Only Drawback

Although I did not take any year-long breaks in my career, I have experienced setbacks due to personal life issues and responsibilities, which have caused me to switch companies multiple times. Additionally, I may not have made the best decisions in terms of career choices early on in my professional journey.

KPI

SEO:

• Increased organic traffic: Implemented On-page to Off-page SEO strategies that resulted in a 50% increase in organic traffic over a 6-month period.
• Improved keyword rankings: Achieved first-page rankings for 10 targeted keywords, resulting in a 40% increase in organic search visibility.
• Generated high-quality backlinks: Acquired 50 high-quality backlinks from relevant and authoritative websites, resulting in a 30% increase in domain authority.
• Reduced bounce rate: Implemented website optimization techniques that reduced the bounce rate by 25% and increased time on site by 20%.
• Improved page load speed: Optimized website performance that resulted in a 50% decrease in page load time and a 10% increase in page speed score.

Project Coordinator (SEO Project)

• Completed projects on time: Successfully managed 4 projects with an average duration of 1 year, delivering all projects on time.
• Improved project efficiency: Streamlined project management processes that resulted in a 20% increase in project efficiency.
• Improved team performance: Collaborated with cross-functional teams to improve team performance by 15% through effective communication, training, and feedback.
• Enhanced project quality: Developed and implemented quality control measures that resulted in a 25% improvement in project (SEO Project) quality.
• Increased stakeholder satisfaction: Implemented effective communication strategies that resulted in a 20% increase in stakeholder satisfaction.

RESPONSIBILITY

• Collaborated with cross-functional teams, including product managers, designers, and QA analysts, to ensure seamless project execution and on-time delivery of web development projects.
• Employed agile development methodologies, resulting in accelerated project completion and improved overall team efficiency.
• Conducted regular code reviews and implemented best practices to maintain high code quality, resulting in a 30% reduction in post-release bugs
• Worked closely with stakeholders to gather requirements, prioritize tasks, and align web development projects with business goals and objectives.
• Collaborated with the marketing team to implement SEO strategies, resulting in a 20% increase in organic website traffic.

Marketing and Sales Executive

Aug 2021 - Working Pune

Sales:

• Initiated 30-40 daily cold calls to potential clients and presented sales pitches to promote products and services
• Generated leads from sales pitches to increase sales revenue

Marketing:

• Utilized HubSpot to develop and execute email marketing campaigns
• Managed daily social media posts on SquaREruit and SquaREhike to enhance brand visibility and increase engagement
• Created various types of posts including videos, images, and PNGs to enhance brand awareness
• Write blog and PR submissions to increase brand credibility and drive traffic to the website
• Conducted SEO optimization to improve search engine rankings and increase website traffic

KPI of last 2 years 

Social media

• Increased social media engagement: Developed and implemented social media strategies that resulted in a 50% increase in social media engagement over a 6-month period.
• Grew social media following: Increased social media following by 3,000 followers, resulting in a 20% increase in brand awareness and reach.
• Improved social media ROI: Reduced social media advertising costs by 30% while increasing ROI by 50% through targeted ad campaigns.
• Increased social media brand mentions: Implemented social listening strategies that resulted in a 40% increase in brand mentions on social media platforms.
• Improved social media customer service: Developed and implemented social media customer service strategies that resulted in a 90% increase in response rate and a 50% decrease in response time.

Marketing

• Increased website traffic: Implemented marketing strategies that resulted in a 50% increase in website traffic over a 6-month period.
• Generated leads: Developed and executed lead generation strategy that resulted in 100 new leads in 3 months and a 30% increase in lead quality.
• Improved conversion rate: Optimized landing pages and email campaigns that resulted in a 20% increase in conversion rates using HubSpot.
• Improved marketing ROI: Reduced marketing costs by 25% by not involving any paid activities while increasing ROI by 30% through targeted organic marketing activities.

Marketing Executive

May 2019 - Nov 2019 Pune

As a skilled marketing executive, I effectively conducted primary market research and lead generation activities for any new campaign using LinkedIn Premium, Discover Org, One Source, and Salesforce. I also developed case studies, blogs, and articles to showcase industry expertise and created account penetration plans to pitch our services easily. I successfully coordinated with various teams to improve business development visibility and managed email campaigns using tools like HubSpot. Additionally, I analysed new market trends such as IoT, Intelligent Automation, Cloud, and System Integration.

Skillset:

• Content creation and development (case studies, blogs, articles)
• Account penetration planning
• Coordination with cross-functional teams
• Email campaign management
• Lead generation
• Primary market research on the product

Tools:

• LinkedIn Premium
• Discover Org
• One Source
• Salesforce
• HubSpot

Reason for leaving: I needed to prioritize my personal life due to a health issue in my family that required my assistance.

Blog : https://www.einfochips.com/blog/author/sweta-panda/

Digital Relationship Manager

June 2017 - Jan 2018 Bangalore

Experienced digital relationship manager with a successful track record of managing the Prime Banking segment for 3000 customers.

Increased the Book Value from 10 to 10.6 crore in 6 months, opened multiple Business accounts, and facilitated various types of loans, contributing to the overall growth of the banking segment.

Skills Used:

• Customer relationship management (CRM)
• Lead management tools
• Efficient time management

Reason Behind leaving: My performance was impacted while making 60-70 client calls daily due to my asthma, resulting in a worsening of my tone, which was not conducive to a professional call environment.

Research Analyst

Jan 2018 - Nov 2019 Bangalore

I utilized digital marketing tools like Google Analytics to forecast marketing and sales trends. Conducted competitor research, analysing pricing, sales, and marketing methods to determine potential markets and product demand. Developed advertising, sales plans, and promotions based on targeted consumer knowledge.

Skills and Tools Used:

• Market research and Analysis (Tools: Google Analytics)
• Competitor Analysis (Tools –SEMRush, Ahref)
• Pricing Analysis
• Market Trends (Tools – Market: Google Trend, SEO: Ahref)

Content analyst cum Team Leader

Nov 2019 - August 2021 Pune

Worked for Zili under the MI brand

Responsible for managing 2 different processes: Backend and Front-end

• In the Backend Process:

1. Reviewed more than 1 lakh videos per day
2. Checked video quality as per company and Google auditing standards
3. Achieved 0% error rates with proper speed

• In Front-end Process:

1. Reviewed video quality similar to the Backend process
2. Added appropriate tags for videos such as MEME, Prank, Status, and Special Talent
3. Achieved high accuracy in marking videos based on appropriate tags

Managed a team of 25 members, 4 for Backend and 21 for Frontend. I ensure that all team members were top performers in their respective processes. Known for delivering quality work with speed. Our team consistently ranked as a top performer among 7 teams, which collectively comprised 500 members.

Skills Used:

• Knowledge of company and Google auditing standards
• Tagging videos with appropriate labels
• Team management
• Quality control
• Attention to detail

The reason behind leaving: Due to Zili's implementation of content check automation through Google, resulting in a 70% reduction in manpower, I faced the challenge of losing many of my team members. Despite my efforts to guide and mentor them towards freelancing opportunities and self-sufficiency during the COVID-19 pandemic, even I decided to move on and pursue new opportunities that align with my career goals and aspirations.

Project Manager cum Team leader (Freelancing)

Nov 2019 - August 2021 Pune

Acquired clients for my own project and team members by directly interacting with them.

• Served as a team leader for a 22-member team on the lifestyle-based video app Trell, working in multiple regional languages including English, Hindi, Marathi, Bengali, Telugu, and Tamil.
• Applied analytical skills to ensure high-quality work delivered within the parameters of timeliness, accuracy, and completeness.
• Conducted regular quality checks on team work and performed weekly team performance audits.
• Maintained a quality score of 99.7% and above.
• Communicated daily with the project manager regarding training sessions and targets to ensure smooth operations.

The reason behind leaving:  The company follows a standard three-month contract agreement, wherein a waiting period of one to two months is typically observed after the completion of pending video reviews before new videos become available for review. This arrangement proved challenging for my team members, as most of them rely on a steady monthly income. Additionally, the salary release process takes around 45-55 days, causing further inconvenience.

Reference :  https://www.youtube.com/watch?v=4RZMpFSydy4&t=1s

Digital Marketer (Freelancing)

Nov 2019 - August 2021 Pune

As a Social Media Manager, I successfully managed the company's social media channels and was accountable for their overall growth. I acted as an influencer on LinkedIn to attract potential candidates and engaged in daily posts to increase engagement and visibility. Additionally, I provided training sessions to new candidates to enhance their skills in LinkedIn and social media marketing.

Skills Used:

1. Social media management
2. Influencer marketing
3. LinkedIn marketing
4. Social media training
5. Content creation
6. Analytics and Reporting

Tools:

1. Hootsuite
2. Canva
3. LinkedIn sales navigator

KPI

Social media

• Increased post likes: Implemented social media marketing strategies that resulted in a 50% increase in post likes over a 7-month period.
• Boosted engagement rates: Developed and executed engagement strategies that resulted in a 30% increase in engagement rates on social media platforms.
• Grew social media following: Increased LinkedIn following by 10,000 followers, resulting in a 20% increase in brand awareness and reach in 7 months.
• Increased influencer outreach: Developed and executed influencer outreach campaigns that resulted in a 25% increase in brand mentions and partnerships.
• Improved sales navigator lead generation: Created targeted LinkedIn campaigns that resulted in 100 new leads and a 20% increase in conversion rates.

Reason Behind leaving: As a part-time worker or freelancer, I encountered challenges balancing my professional commitments with my family responsibilities. Consequently, I made the difficult decision to depart the organization to better address my personal obligations.

Reference : http://productportfolio.swetapandaproductportfolio.co.in/index.php/2023/05/20/ambe-international-digital-service-marketing/

Summer Internship

May - June (2016) Bhubaneswar

Conducted an exercise to survey customers in the media industry.

The study aimed to perform a comparative analysis between national and regional news channels, with the goal of improving Newsworld Odisha in the future.

Outcomes included increased social media reach and daily viewership, as a result of my suggestions based on competitor analysis.

Skills Used:

• Market Research: Primary and Secondary to analyze consumer behavior, preferences, and trends.
• Survey Design: Designing and administering surveys to gather data and insights.
• Data Analysis: Analysing survey data using statistical tools and techniques to identify trends, patterns, and insights.
• Competitor Analysis: Conducting competitor analysis to understand the strengths and weaknesses of competing media channels.
• Strategic Thinking: Develop strategies based on market research and competitor analysis to improve the performance of a media channel.

Project manager

Sept 2014 - June 2015 Bhubaneswar

Skilled software developer with experience in designing and developing web-based projects.

Developed a student helpline mobile application using PHP and JAVA, designed to facilitate communication between teachers and students.

Designed an interactive platform for patients to access medical information, book appointments, and interact with medical professionals by developing a live functional hospital website using Dot Net.

Maintained a high level of professionalism and attention to detail throughout the development process to ensure that both projects were delivered on time and met the requirements of the end users.

Skills Used: 

1. Programming languages: I have used PHP, JAVA, and Dot Net, which were used to develop the aforementioned projects.
2. Web development: HTML, CSS, JavaScript, and AJAX.
3. Database management: Design, implement, and manage databases
4. Problem-solving skills: Problem-solving attitude and the ability to identify, analyze, and resolve complex software issues.

I worked for various clients!
1) Olive Route (Social media Marketing)
2) True Assistive Technology (Social media Marketing)
3) AssisTech Foundation (ATF) (Graphic Designer)
4) Adcrux and Leadsolo (SEO)